SUBITO – instant photography

Film essay about Polaroid & instant photography

By Peter Volkart

Documentary – Cinema

77 min – Schweiz 2018

Synopsis

Press, wait, ready! Inventor Edwin Land's camera made its mark on generations of artists and photographers and, even today in the midst of the flood of digital images, constitutes a source of unpredictable adventures and unique moments.

In SUBITO, Peter Volkart tells the story behind the Polaroid picture in an artistic montage of archive treasures, art photographs, amateur shots and commercials, refining it with insights into the philosophy of art. Snapshots included!