In 1947, ingenious inventor Edwin Land made the impossible possible - the instant picture. Press, wait, ready! This jaunty camera tempted generations of artists to indulge in photographic escapades and unpredictable adventures. Today, following the decline of analogue photography, the instant image is making a comeback and once again quenching our desire for the unique, real moment.
In a playful montage of archive treasures, art photographs, amateur shots and commercials, award-winning director Peter Volkart (TERRA INCOGNITA, SUBOTIKA) unfolds the fabulous history of this cult object and brings the fleeting nature of the photographs to the cinema screen with painstaking artistic care. A cinematic journey through time with art-historical insights and amazing antics - for ( hobby) photographers too!